Image Optimization Tips:
Name Your Images Descriptively and in Plain English
It's really easy to blast through hundreds of product shots and keep the default file name your camera gives them. But before you keep that habit, let's discuss why that's not a good idea.
When it comes to SEO, it's important to use acceptable keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is absolutely crucial for image optimization. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.
Let's use this image as an example:
You could use the generic name that your camera gave to the image such as DCMIMAGE10.jpg. However, it would be much better to name the file: 2012-Ford-Mustang-LX-Red.jpg
Also think about how your customers search for products on your website. What naming patterns do they use when they search? In the example above, car shoppers may search using the terms:
2012 Red Ford Mustang LX
Ford Mustang LX Red 2012
Red Ford Mustang LX 2012
A good habit to get into is to look at your website analytics, and see what phrasing patterns your customers use to perform searches. Determine the most common naming patterns they use, and apply that formula to your image naming process.
Name Your Images Descriptively and in Plain English
It's really easy to blast through hundreds of product shots and keep the default file name your camera gives them. But before you keep that habit, let's discuss why that's not a good idea.
When it comes to SEO, it's important to use acceptable keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is absolutely crucial for image optimization. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.
Let's use this image as an example:
You could use the generic name that your camera gave to the image such as DCMIMAGE10.jpg. However, it would be much better to name the file: 2012-Ford-Mustang-LX-Red.jpg
Also think about how your customers search for products on your website. What naming patterns do they use when they search? In the example above, car shoppers may search using the terms:
2012 Red Ford Mustang LX
Ford Mustang LX Red 2012
Red Ford Mustang LX 2012
A good habit to get into is to look at your website analytics, and see what phrasing patterns your customers use to perform searches. Determine the most common naming patterns they use, and apply that formula to your image naming process.
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